Motoryzacja

Ford Motor Co. has announced the appointment of a veteran auto industry insider and Detroit native to head its sales and marketing operations for the Ford, Lincoln and Mercury brands in the United States.

Mercury sales have fallen 64% during the past decade, but a few Free Press readers said they want Ford to keep the brand -- no matter what Jerry York says. York represents billionaire investor and casino mogul Kirk Kerkorian, who now owns more shares of Ford than the Ford family.

Ford Motor Co.'s Mercury brand, whose sales have dwindled to less than a third of their 1978 peak, has a changing role as the automaker concentrates more on its Ford and Lincoln brands, the company's marketing chief said.

The 2009 Lincoln MKS sedan is about to become the next flagship of Lincoln Mercury, according to Mark Fields, Ford Motor Co.'s president of the Americas.
Fields spoke briefly Monday night at Metropolitan Lincoln Mercury in Garden City, one of the nation's top Lincoln Mercury dealers, to a crowd of several hundred VIP's who gathered to see the unveiling of the car.

Mercury stanie się kolejną ofiarą kryzysu. Marka może zniknąć z rynku w bardzo krótkim czasie. Pierwsze pogłoski u tym, iż Ford nie utrzyma marki Mercury pojawiły się już w 1998.