Ford Motor Co.'s social media-driven Fiesta Movement campaign has exceeded the company's expectations, the Dearborn automaker's top marketing executive said Wednesday.
Movement 2010 is playing a role in Ford's nationwide campaign to introduce the new Ford Fiesta to music fans. The techno festival has much in common with the Fiesta.
SAN FRANCISCO -- Ford Motor Co. plans to unveil a new marketing campaign in March or April that works to restore consumer trust in the Dearborn automaker's products, according to Jim Farley, Ford's group vice president of marketing and communications.
Ford Motor Co.'s social media-driven Fiesta Movement campaign has exceeded the company's expectations, the Dearborn automaker's top marketing executive said today.
