Motoryzacja

Ford has been running a marketing campaign it is calling "Fiesta Movement" since May.

Ford Motor Co.'s social media-driven Fiesta Movement campaign has exceeded the company's expectations, the Dearborn automaker's top marketing executive said Wednesday.

The Ford Fiesta subcompact -- a sporty, fuel-efficient car that comes in nine colors -- is loaded with technology and unlike any Ford sold in the United States.

The Ford Fiesta subcompact -- a sporty, fuel-efficient car that comes in nine bold colors -- is loaded with technological options and is unlike any car Ford Motor Co.

Movement 2010 is playing a role in Ford's nationwide campaign to introduce the new Ford Fiesta to music fans. The techno festival has much in common with the Fiesta.