Ford, which is trying to pitch its Fiesta subcompact car to youthful buyers, is the title sponsor of the 10th annual Movement: Detroit's Electronic Music Festival, going on this weekend at Hart Plaza in Detroit, and the exclusive automotive partner of the Bonnaroo Music and Arts Festival, to be held June 10-13 in Manchester, Tenn.
Ford Motor Co.'s social media-driven Fiesta Movement campaign has exceeded the company's expectations, the Dearborn automaker's top marketing executive said today.
Ford Motor Co.'s social media-driven Fiesta Movement campaign has exceeded the company's expectations, the Dearborn automaker's top marketing executive said Wednesday.
Movement 2010 is playing a role in Ford's nationwide campaign to introduce the new Ford Fiesta to music fans. The techno festival has much in common with the Fiesta.
