Lincoln Mercury dealers have lived for years with rumors that the Mercury name would be exiled to history, but the reality may be just days or weeks away.
A more stylish and youthful Lincoln flagship sets sail today. Ford Motor Co. is to unveil the Lincoln MKS full-size luxury sedan at the Los Angeles Auto Show. The MKS will replace the Town Car as the brand's flagship.
About 100 Lincoln Mercury dealers wrapped up meetings with Ford Motor Co. executives today to discuss the company's future, including Ford's ongoing plan to consolidate its 4,056 dealerships nationwide.
Ford Motor Co. has announced the appointment of a veteran auto industry insider and Detroit native to head its sales and marketing operations for the Ford, Lincoln and Mercury brands in the United States.
Ford Motor Co.'s Mercury brand, whose sales have dwindled to less than a third of their 1978 peak, has a changing role as the automaker concentrates more on its Ford and Lincoln brands, the company's marketing chief said.
Fields touts 2009 MKS as next Lincoln Mercury flagship
The 2009 Lincoln MKS sedan is about to become the next flagship of Lincoln Mercury, according to Mark Fields, Ford Motor Co.'s president of the Americas.
Fields spoke briefly Monday night at Metropolitan Lincoln Mercury in Garden City, one of the nation's top Lincoln Mercury dealers, to a crowd of several hundred VIP's who gathered to see the unveiling of the car.
