Motoryzacja

Fiat and Chrysler CEO Sergio Marchionne is laying the groundwork for a historic brand realignment that could reduce the profile of the namesake Chrysler and sporty Dodge brands.

Detroit business lion Roger Penske is on the verge of rescuing General Motors Corp.'s embattled Saturn brand.

As part of the binding agreement, Spyker will form a new company called Saab Spyker Automobiles and it will carry the Saab brand.

As carefully crafted brand images go, it's hard to beat Toyota's.

For General Motors Co., a company that has seen two CEOs fired in the last nine months, having two brand managers resigning or replaced is not seismic.